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The matte formula doesn’t dry my lips out like others, and it stayed put through coffee and a full afternoon of errands. The shade is exactly what I hoped for, and I love that it’s named after waffles—makes me smile every time I swipe it on.

I wasn’t expecting the matte lipstick to slide on this smooth—zero tugging, and it stayed put through coffee and a long afternoon of errands. The waffle-themed name made me grin, but the wear is what really sells it.

The pun is what got me to click buy, but the staying power is why I'm back for a second shade. It really does glide on smooth for a matte and doesn't budge through coffee and lunch.